About Us

Our founder Yuma has always been a true bargain hunter. One day while she was shopping, she saw high-end designer shoes that cost almost as much as her monthly rent and were made from animal leather. She knew there had to be better ways to shop stylishly and sustainably without breaking the bank.

And so the idea for Aurora Hikari was born. Yuma decided to create a brand that offered affordable, eco-friendly and vegan alternatives to branded products. She firmly believed that sustainability shouldn't be expensive and that everyone should have the opportunity to shop consciously without having to compromise on quality and style.

With a lot of ambition, creativity and a pinch of luck, Yuma Aurora started Hikari. She scoured flea markets, networked with sustainable designers, and found ways to offer high-quality products at affordable prices. Aurora Hikari quickly grew into a brand that stands for quality, sustainability and fun shopping.

Yuma and her team pride themselves on inspiring people like you to make more conscious choices while enjoying great products. And they are sure that the search for inexpensive treasures will never stop - after all, it was their passion for bargain hunting that got everything rolling.